Marketing-wise, it doesn't make sense to me. Men probably consume more Doritos than women, even if women typically purchase them, in a home where there is a man and a woman and women do the shopping.But it seems like a lot of gay dudes are skinny, not the type of guys to eat Doritos. Maybe the stereotypical stout lesbian with a short haircut eats a lot of Doritos, but that would have to be a few single digit points of the population at most.Do they think more straight folks are going to buy Doritos because of a rainbow pride version? Probably not. They'll probably just alienate whatever small sector of the population finds their support disgusting. If leaders would organize a boycott, they would loose whatever they gain in stout lesbian sales to an evangelical boycott, probably. Where can I get me some off brand Doritos. I like Doritos, but I rarely eat them anyway. But I might eat some off-brand Doritos since this conversation is making me hungry for them, and as a bit of a social statement